The question
If matching is becoming a commodity, what should dating platforms compete on next?
The insight
Dating apps are exceptionally good at discovery, but the journey often creates activity without enough progression, certainty, or confidence to act.
The strategic bet
Move from an engagement-led model to an outcome-led model: help users make confident connection decisions and ultimately leave the app with someone worth knowing.
What I explored
- Industry shifts
- User behavior & unmet needs
- Behavioral gaps
- Strategic shifts
- Business model implications
- Product concept
- Success metrics